Kit Lawrence — Resume

Key Skills  

Art Direction, Brand Strategy, Creative Direction, Project Management, Account Management, Copywriting, Content Design, Graphic Design, Typography, Identity Design, Ideation

Competencies 

Outcome focused
Project delivery
Strategic capability
Accountability
Client relations
Problem solving

Experience 


Director, Serious––
(April 2021 – present) 

  • Art Direction

  • Branding

  • Marketing strategy

  • Mentoring

  • Copywriting

  • Campaign Management

  • Client Management

  • Content Creation

  • Identity Design

Branding, Marketing, Experience Mentor
Te Urungi: Innovating Aotearoa, Ministry of Culture & Heritage
New Zealand (2021 – 2022)

Freelance Marketing & Website Design

(May 2017 – present)
Role: Creative lead on client projects for SME, FMCG and household brands Tasks: 

  • Brand management

  • Advertising and social media content design

  • Web build management

  • Digital design

  • Campaign management

Digital and Creative Strategy - Y Brand
Auckland (July 2016 – May 2017)
Role: Creative lead on client projects; Strategic planning

Achievements 

• Best Award Bronze Pin Mexicali Fresh campaign

Tasks: 

  • Social campaign management

  • Pitch winning creative treatments

  • Social media content creation

  • Marketing content creation

  • Defining and delivering digital marketing campaigns, budgeting, KPIs

  • Graphic Design

  • Copywriting

“Kit was such a value add to our team and we thoroughly enjoyed working with him. He is incredibly passionate about the work he does and is always up for a challenge. He proactively adapted his working styles to fit within our organisation's approach, he communicated effectively and worked within our tight timeframes, all with a smile on his face. Kit demonstrated a deep care for the work at hand and the audiences it served. He dove deep and delivered impactful mahi.” — Ocean Design


View the project here

Content Manager - Auckland Council Arts & Culture unit
Auckland (2014 – 2016)
Role: Content management of departmental social media and online assets; Website user experience and information architecture lead; Brand management 

Tasks: 

  • Developing and delivering tactical social media plans for regional arts programmes, facilities and festivals

  • Defining and delivering digital marketing campaigns, budgeting, KPIs

  • Unit liaison for internal and external website builds

  • Channel development and UX advisor to unit

  • Copywriting and content creation for social media platforms

  • Corporate marketing, comms, IT, DS and IS team relationship management

  • Staff support and training in content creation social media best practice

  • Maintaining internal and external supplier account relationships
    Achievements:

  • Project coordination of Best design award winning websites POP, Studio One and Te Oro Delivery of
    Auckland Council’s first creative digital experience

  • Establishing and leading departmental social media and online best practice Introduction of digital video
    marketing resulting in benchmark online engagement

  • Delivered cost effective CPU for festival websites exceeding external supplier’s abilities

  • Designing ACE (Arts Culture & Events) department identity

Freelance Digital Designer, Art Direction & Copywriting
Auckland (2007 – 2014)
Role: Corporate branding, identity design and digital marketing Clients included Fonterra, Studio, Universal, Warner, Rhythm & Vines 

Marketing & Sales Personnel - The Press 

Christchurch (2004 - 2006 Part time)
Role: Team member of Fairfax Media’s South Island promotional activity Achievements: Directly contributing to the growth of physical sales across publications 

Administrative Officer & Event Coordinator - Job Centre Plus 

London (2002 – 2003)
Role: Frontline caseworker assisting inner city job seekers on job applications and career advice Achievements: Led London-wide jobs fair matching leading employers and local business 

Community Consultant; Designer & Office Manager - Fluid 

London 2000 – 2002; 1999 - 2000 

Role: Community consultant on delivery of several key SRB (Single Regeneration Budget) and NDC (New Deal for Communities) projects in London and Liverpool 

Achievements: 

  • Key contribution to successful national regeneration programmes

  • Spoke at international symposium on the subject of youth consultation